Who we are
The idea of founding the brand 'DISLOOVE' was born for fun, thanks above all to our disappointments in love.
After a bitter disappointment in love, our Founder decides to change his life, to make a clean break with his existence.
There was only one solution: escape, take any job as long as it was far away, as far away as possible.
And so here is the opportunity: we leave for Dubai, for a new adventure, far from everything and everyone but with the comfort of new friends and a suitcase full of hopes.
The goal was, therefore, to forget the old love but, above all, not to fall into the same trap, to suffer again, as Pavese would say "We've had enough of love".
Because you know: ' if you fall in love it's your own problem' !
But how do you not fall in love? Simple, you have to remember not to.
And then the idea: write it, write it everywhere, spread the 'DISLOOVE' culture.
Back from Dubai he decides to tattoo a phrase, "REMEMBER NOT TO FALL IN LOVE" on the palm of his hand, from that moment thanks to hundreds of people who have shared that hand, the decision to create 'DISLOOVE' .
This is our mission, to remind people not to fall in love by wearing clothes and accessories that act as a real armor against disappointments in love.
But will we really be able to not fall in love? We don't know.
In the end… we are all incurable romantics!
PS: Remember that all this is a contradiction, you can find the brand presentation video below.